Fractional Chief Marketing Officer
SeeJH Digital CMO is a Fractional Chief Marketing Officer for your Business.
Fractional CMO – Part-time Strategic and Operational Senior Marketing Executive.
Using a Fractional CMO can provide both an upgrade in experience and capabilities and cost-efficiencies.
A Fractional CMO in most cases cost 50-75% less than a full-time CMO or Marketing Manager.
We apply our expertise for:
A search for a Chief Marketing Officer (or marketing manager) typically takes 4-5 months with another several weeks expected to get the new in-house CMO to full capacity. SeeJH CMOs hit the ground running, usually with less than a four week learning curve.
Access to Resources
A fractional CMO has access to specific resources, vendors and platforms that they can access readily. This may include CRM platforms, advertising outlets or services such as Search Engine Marketing vendors, graphic artists, website designers and Search Engine Optimization experts.
Capabilities & Experience
A fractional or interim CMO is a proven executive. The experience of an in-house CMO may be mixed, particularly their skills and experience in digital marketing. SeeJH CMOs are ready now to stabilize functions, identity issues, implement changes, and help with ramp up.
A fractional CMO can be contracted with but there is no long-term compensation or commitment to that party. You can dial up or dial back use based on budget, priorities, needs and capacity.
Fractional CMO Roles and Responsibilities
The CMO must continuously refine the marketing strategy in response to shifting external and internal factors. A high-performing fractional CMO may take on any or all of the following tasks:
Strategy & Planning
A Go-To-Market Plan answers fundamental questions about why a business does what it does. It answers questions about what its products and services are, who benefits from their use and how they benefit. It is a guide for companies to stay on track.
Product / Market Fit
When trying to reach Product – Market Fit, the company needs first to determine the target customers and their underserved needs. After which, the business needs to find a way to define its value proposition, feature set, and lastly the user experience.
Creating valuable connections with customers is the essence of building a brand. To accomplish this, companies need to have a clear idea about who they are, what they do, why they do it, who they do it for and how they make their customers’ lives more enjoyable, convenient, or valuable when they use their products.
Content & Digital Marketing
Drawing in customers may require a combination of paid, owned, and earned media. The mix of content, be it owned media that tells your story, bought media that finds buyers and draws them in, or earned media that generates interest and curiosity, the marketer has to build awareness and draw potential buyers.
Data, Product & Platforms
Understanding how prospects and customers are reacting to your offering is detailed and sensitive work. It includes formulating pricing strategies and offers. Working on detailed buyer/user personas, developing a product roadmap and interpreting data, including win/loss analyses.
Reporting & Revenue Growth
Deliver ROI to make sure that it makes sense to continue to invest (or not invest) in each area of the marketing function.